Kelly is the President and Co-Founder of Jaxzen Marketing Strategies.
Career Marketing Communications professional and innovative small business owner.
At Jaxzen Marketing our strategy is to work with teams to align marketing activities with sales goals, and then to measure their effectiveness in terms of leads converted. By developing integrated marketing communications plans around this objective, we’re able to ensure that everyone is working towards the same goal.
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What is the first thing you do when considering a new purchase of a product or service? A. Ask a friend or colleague B. Search for the product or service online C. Go to a retail store D. Read a review You may do a combination of all of these things, but most likely you do a quick search online before you do anything else. In fact, a recent study from Google, titled The Zero Moment [...]