7 Tips to Boost Your Website Traffic

This is the 1st in a series of 3 blog posts on the general benefit and applications of quality online video. Glad I asked. Let’s start by clarifying this. When referring to “video,” I’m referring to well thought-out, relevant, results-driven video. Marketing video. Because… remember:  video that accomplishes nothing is art…. and most of us don’t have room in the marketing budget for art. Ok, now that we’ve got that out of the way…  here [...]

I had the opportunity this week to work with a client experiencing a serious crisis issue. In the midst of helping, I faced one of those moments that can make even the most experienced PR pro wince, namely being surrounded by a large group of reporters with cameras shouting questions from all sides while I was trying to diffuse a potentially contentious situation. While most of us will, luckily, never face a crisis situation like [...]

If you are responsible for the sales and marketing of a company, you can’t ignore e-mail marketing. Read these The 7 steps to build a successful program developed from from recent studies, best practices and new technologies.

Founders and owners have an unfair advantage and disadvantage in closing sales