Marketing

Recently I attended The Science of E-mail Marketing webinar produced by HubSpot and MailChimp. These leaders of marketing automation pool their resources and field an extensive study annually to over 100k e-mail subscribers to measure the effectiveness of e-mail as a marketing communications tool. According to the study e-mail is still a very viable communications tool. When asked the question, “How much of your e-mail do you read?”, the results are as follows: 20% – [...]

When discussing video length, what we’re really asking ourselves is: Will viewers(prospects) watch the whole thing? Nobody wants to put something out there that’s boring or even worse–irrelevant. And though I don’t have stats to back it up, I think we can agree that prospects are more likely to re-engage online or contact us outright if they watch the whole video.

Need to boost your website traffic? Try these Inbound Marketing Tips. Know and love your website analytics. Review the data on a regular basis to know what marketing efforts are working and where to focus your budget. We use a combination of web marketing tools for measurement in addition to Google Analytics. Run benchmark reports, understand the key metrics and set your inbound marketing goals from there. Write a blog. It is a fact that websites [...]

This is the 1st in a series of 3 blog posts on the general benefit and applications of quality online video. Glad I asked. Let’s start by clarifying this. When referring to “video,” I’m referring to well thought-out, relevant, results-driven video. Marketing video. Because… remember:  video that accomplishes nothing is art…. and most of us don’t have room in the marketing budget for art. Ok, now that we’ve got that out of the way…  here [...]

I had the opportunity this week to work with a client experiencing a serious crisis issue. In the midst of helping, I faced one of those moments that can make even the most experienced PR pro wince, namely being surrounded by a large group of reporters with cameras shouting questions from all sides while I was trying to diffuse a potentially contentious situation. While most of us will, luckily, never face a crisis situation like [...]

If you are responsible for the sales and marketing of a company, you can’t ignore e-mail marketing. Read these The 7 steps to build a successful program developed from from recent studies, best practices and new technologies.

Geo-targeting means optimizing your online marketing efforts in order to attract geographically-specific visitors. Here are 5 questions to ask yourself.

There are a number of free and low cost resources available to Austin and Central Texas business owners that want to increase their business knowledge or learn something new that will help them better run their business.

Whether you are a newbie to creating online content or a seasoned writer, SXSWI features some of the most notable internet authors. Of all of the writing tips and advice, three themes emerged this year as best practices: Brevity, Authenticity, Customer Voice.

Many business professionals become disappointed when their networking activities don’t produce immediate sales or other desired results. Effective networking involves serious work and a long-term commitment.