Everyone wants a BFF, a “best friend forever”. Your business needs one, too. There are different kinds of strategic alliances and partnerships from the very formal joint ventures to the less formal cross marketing, co-branding, and even the use of channel partners. They can be internal (inside the company) or external (with companies or organizations that compliment or even compete with each other). Which strategy makes sense to meet your business goal, timeline and budget? Jan Triplett shows how to create a workable plan and process that can help you find the best partners for a strategic alliance and how to avoid the worst.