Many businesses choose to operate under an assumed name or a DBA, which is short for “doing business as.” This happens whenever a business operates under a name which is not identical to the official name of the entity filed with the Texas Secretary of State’s Office.

Much of our lives happen on mobile devices, laptops, websites, and an ever-increasing array of online services. So it’s no wonder that our digital accounts and data have become a prime target for hackers and criminals. We frequently see headlines about another website or company getting hacked and the personal data of their users being stolen. As cybercrime continues to get more sophisticated, old security approaches are no match for modern threats and tactics. To address these threats, you can greatly improve your cyber security and better protect your sensitive information by using two-factor authentication.

A business owner wears many hats. The old adage “chief cook and bottle washer” applies in many small businesses.  The conventional thinking is that your business is your vision, and the only way to see it carried out is to do it all yourself. Another line of thinking is that because you enjoy handling any given aspect of the job, there is no need for someone else to do it.

Without help, you will only be able to do so many tasks. The tasks that need immediate attention will get done first, because they are the ones that are needed to keep the business running. The short, medium, and long range tasks will seldom, if ever, be completed. This is true if you are a freelance consultant, restaurant owner, manufacturer, or service provider. Most business owners are very good at hiring from the bottom up, but the breakout moment for a small business owner is when they hire or contract for upper management or senior level positions. One of these positions is a Chief Financial Officer (CFO).

I’d like to introduce you to two "financial advisors" named Louie and Hannah. 

Louie is our Border Collie that never stops herding his siblings, and Hannah is our adorable (yet neurotic) Great Dane. They are quite cute.

Are you confused as to how they are qualified to give financial advice? You should be.

For most people, hiring a non-qualified person to handle your precious savings is just as silly as trusting your assets to your dog.  

In some cases, buying a franchise can be a great alternative to starting your own business, particularly if you have limited experience running a business. The franchisor provides you with a developed way of doing business, trains you to run the business and provides ongoing guidance and assistance with operations, management and marketing matters.

However, buying a franchise does not guarantee success. You will still need to work hard, apply good management skills and serve your customers well.