3 Steps to Finding Platinum Profile Events to Attend

July 23, 2012

The Platinum Profile system™ works for finding the right customers, right employees, and the right allies. It can also help you find events worth attending to grow your business.

Lately, I have had a number of prospects and new clients tell me they are spending too much time at the wrong meetings. In my last post 7 Ways to Host Better Business Meetings, I talked about what’s wrong with many so-called “networking” meetings.

This time, I want to talk about how to find Platinum Profile Events worth attending. There are three major steps.

It all starts by knowing your goal.

Step 1: Choose one goal from this list that you are working to accomplish.

  1. Marketing
  2. Sales
  3. Operations
  4. Funding
  5. Combination of two or more of the above

Now, think about the people you need to accomplish that goal. If you chose the combination, still identify your priorities from among them.

Step 2: Create or review your Platinum Profile by identifying the characteristics that will lead you to the people with the greatest willingness and desire to help you with your goal. Your profile will contain the following:

  • Attitudes
  • Interests
  • Opinions
  • Value
  • Lifestyle

As well as

  • Demographics
  • World view
  • Management/decision style

Finally, think about the event you are thinking of attending, the people who lead it and attend, and your goal.

Step 3: Ask yourself: Are those people likely to be at the event AND does the event really allow you to connect with these people in a meaningful way?

Good networking groups have the following characteristics. Score the event you want to attend to see if it’s worth your time, money and effort.

  • Are set up to consistently add new people and incorporate them quickly into the group
  • Foster relationships to build mutual trust among members
  • Mutually support and promote all members evenly
  • Communicate members current goals, needs, skills, and abilities
  • Actively promote the sharing of information and ideas among members
  • Recognize and reward the talents and value of each individual member

(For more on this read my post “Six Ways Networks Go Right”)

If you follow these three steps, you’ll attend less events but be more productive and accomplish more at those you do. Now, all you have to do is decide what to do when you get there. That is a subject for another post. Feel free to provide me with your ideas by leaving a comment.


Topics: Management, Sales & Marketing, Content Type

Jan Triplett

Business Success Center

Jan Triplett, Ph.D. is the CEO of the Business Success Center (BSC), a City of Austin certified green business, that provides sales and financial growth strategies, planning, and implementation. She is also a professor in Business and Professional Skills for the online MBA program at Mary Baldwin University. Triplett is a national and international speaker, author of A Networker’s Guide to Success and co-author of Thinking Big, Staying Small and Easy to be Green. She published The Networker ” magazine for over ten years and moderated KUT radio’s nationally syndicated program, “The Next 200 Years”. She was co-creator of the award-winning “City Management Academy” and the “Owners MBA” and co-founded the Entrepreneurs’ Association Hatchery incubator and accelerator. She is a small business activist. She served as a White House Conference on Small Business and Congressional Summit delegate, served on the Mayor’s Task Force on International Infrastructure, initiated the Northcross IBIZ District and recommended portions of Austin’s Big Box Ordinance. She was a founder of the Women’s Chamber of Commerce of Texas and the Greater Austin International Coalition. The SBA honored her as Texas’ Small Business Advocate. She has also earned her CBTAC and Director credentials. Her company received a Small Business Administration (SBA) five-star national award and the Austin Business Journal named it a top 20 management consulting firm.
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