The Platinum Profile system™ works for finding the right customers, right employees, and the right allies. It can also help you find events worth attending to grow your business.
Lately, I have had a number of prospects and new clients tell me they are spending too much time at the wrong meetings. In my last post 7 Ways to Host Better Business Meetings, I talked about what’s wrong with many so-called “networking” meetings.
This time, I want to talk about how to find Platinum Profile Events worth attending. There are three major steps.
It all starts by knowing your goal.
Step 1: Choose one goal from this list that you are working to accomplish.
- Combination of two or more of the above
Now, think about the people you need to accomplish that goal. If you chose the combination, still identify your priorities from among them.
Step 2: Create or review your Platinum Profile by identifying the characteristics that will lead you to the people with the greatest willingness and desire to help you with your goal. Your profile will contain the following:
As well as
- World view
- Management/decision style
Finally, think about the event you are thinking of attending, the people who lead it and attend, and your goal.
Step 3: Ask yourself: Are those people likely to be at the event AND does the event really allow you to connect with these people in a meaningful way?
Good networking groups have the following characteristics. Score the event you want to attend to see if it’s worth your time, money and effort.
- Are set up to consistently add new people and incorporate them quickly into the group
- Foster relationships to build mutual trust among members
- Mutually support and promote all members evenly
- Communicate members current goals, needs, skills, and abilities
- Actively promote the sharing of information and ideas among members
- Recognize and reward the talents and value of each individual member
(For more on this read my post “Six Ways Networks Go Right”)
If you follow these three steps, you’ll attend less events but be more productive and accomplish more at those you do. Now, all you have to do is decide what to do when you get there. That is a subject for another post. Feel free to provide me with your ideas by leaving a comment.