Geo-targeting is the act of optimizing your online content in a way that attracts local visitors. The types of online content that can be geo-targeted includes:
Chris Bjorklund: Hello, I’m Chris Bjorklund for the Virtual Business Center. Today, I’m talking with Jed Jones, a principal with JCJ Interactive Incorporated. Jed, a lot companies already have websites or at least they’re thinking of creating one. What is the best way to really get the most out of owning and managing a website?
Chris Bjorklund: Hello, I’m Chris Bjorklund for the Virtual Business Center. Today, I’m talking with Jed Jones, a principal with JCJ Interactive Incorporated. If I’m just getting started with online marketing efforts, Jed, how should I define my success? What are some of the things I should be looking at?
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If your business is like most, some percentage of your monthly revenues depend directly or indirectly upon visits to your website. Of course, if your business relies primarily on e-commerce to make sales, that percentage may be 90% or even 100%. But even if you do not directly sell your products and services online, you likely rely upon your website as a catalyst for at least some of your sales revenue.