What is the first thing you do when considering a new purchase of a product or service?

Recently I attended The Science of E-mail Marketing webinar produced by HubSpot and MailChimp. These leaders of marketing automation pool their resources and field an extensive study annually to over 100k e-mail subscribers to measure the effectiveness of e-mail as a marketing communications tool.

While attending the 2012 Berkshire Hathaway annual meeting Dave Sather was recently interviewed by Manual of Ideas. Dave is one of the founding members of the Business Bank of Texas Board of Directors.

The Business Bank of Texas will participate in San Antonio Manufacturers Association SAMA 2012 Town Hall Meeting and Trade Show. This is the second year for the bank to exhibit at the event. The SAMA organization presents, "What San Antonio Makes... Makes San Antonio", May 9 at the Live Oak Civic Center. Exhibitors will demonstrate state-of-the-art products and services specially geared towards lowering purchasing costs.

Need to boost your website traffic? Try these Inbound Marketing Tips.

1. Know and love your website analytics. Review the data on a regular basis to know what marketing efforts are working and where to focus your budget. We use a combination of web marketing tools for measurement in addition to Google Analytics. Run benchmark reports, understand the key metrics and set your inbound marketing goals from there.
2. Write a blog. It is a fact that websites with a blog generate 55% more traffic than sites without a blog*. Know your customers and provide content they need. Be an online resource. If you don't currently write a blog, make an effort to put resources in place to create and maintain consistent content for your website. The best SEO strategy for a business is to publish quality content on a regular schedule.
3. Grow your e-mail list. A qualified organic e-mail list is one of your company's key assets. E-mail marketing, when executed well, will drive traffic to your website to achieve a variety of goals. Combine your e-marketing efforts with your blog content strategy and see your performance results surpass industry averages. Click here for more help on e-mail marketing.
4. Use your website as a sales tool. Tune up your website and make it work for you. As potential customers search for products and services, make it easy for them to connect with you on your website. Create lead capture and lead generation programs. For more info see - Save your salesperson time with an inbound marketing plan.
5. Tune up your SEO efforts review and optimize long tail keywords, titles and tags. Set a process to add inbound links. Set quarterly and monthly SEO goals, test, measure and refine. Remember good content is always the best SEO strategy.
6. Amplify your message through social share. Social engagement is now a component of the Google search algorithm. Now more than ever it is important to understand how to integrate social media into your communications strategy.
7. Be a guest blogger for other professional blogs. Experts agree that one great way to establish yourself as an expert in your field is to blog for other websites. This is also a strategy to create quality inbound links back to your website and should be a part of your SEO strategy.

Here's to your inbound marketing success!

Save the date for January 12, 12:00-1:00 pm - register here