The LinkedIn online professional network reached the milestone of 300 million members world wide earlier this year. These members include executives from every Fortune 500 company and 100 million members from the United States. LinkedIn helps business owners build a network of connections that touch every aspect of doing business. If you’re not active on LinkedIn here’s why you need to participate.
One of the most common questions chief executive officers ask their marketing directors is “Where is the ROI?” The reasons are simple: marketing has traditionally been hard to measure and the actual results difficult to prove. The good news is marketing has gotten smarter and with an integrated inbound marketing program you can track exactly what’s effective and the online content you create can work to your advantage as a lead generation service.
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What is the first thing you do when considering a new purchase of a product or service?
Recently I attended The Science of E-mail Marketing webinar produced by HubSpot and MailChimp. These leaders of marketing automation pool their resources and field an extensive study annually to over 100k e-mail subscribers to measure the effectiveness of e-mail as a marketing communications tool.
While attending the 2012 Berkshire Hathaway annual meeting Dave Sather was recently interviewed by Manual of Ideas. Dave is one of the founding members of the Business Bank of Texas Board of Directors.
The Business Bank of Texas will participate in San Antonio Manufacturers Association SAMA 2012 Town Hall Meeting and Trade Show. This is the second year for the bank to exhibit at the event. The SAMA organization presents, "What San Antonio Makes... Makes San Antonio", May 9 at the Live Oak Civic Center. Exhibitors will demonstrate state-of-the-art products and services specially geared towards lowering purchasing costs.
Here's to your inbound marketing success!
Save the date for January 12, 12:00-1:00 pm - register here