How to choose the right bank for your business

April 17, 2018

how-to-choose-the-right-bank

Choosing the right bank to support your growing business can be a challenge. From small community banks with one location all the way up to large national banks with an ATM on every corner, there’s no shortage of options available. It can be difficult to know which bank will offer the convenience and access to credit you need without sacrificing the level of service you want.

Let’s take a look at how community banks and national banks stack up on a few criteria: ease of credit, technological convenience, and customer service.

Access to credit

The largest national banks base their decisions about financing and lines of credit entirely on numbers, leaving bankers with little to no flexibility. Because these banks work on a national level, they rarely take local market conditions into consideration. If your business model wouldn’t work everywhere, they are likely unwilling to give it a second look.

Community banks, on the other hand, have a high degree of flexibility in their decision-making. They are likely to consider more factors, including the local market and the applicant’s character. Small business owners looking to get a fledgling business off the ground will likely have better luck working with a banker at a smaller community bank than applying for a loan or line of credit at one of the larger national banks.

Technology

National banks have deep pockets and connected networks, putting them on the cutting edge of online banking convenience. In fact, customers of most large banks are usually able to handle nearly all of their own banking tasks through a customer portals. However, because these online banking systems are built to work for most businesses, they generally do not offer flexibility or custom options for businesses who have more complicated needs.

Unfortunately, community banks are generally behind the curve, offering limited access to online self-service options. While small business owners may appreciate the ease of access to capital their community banks offer, they may find themselves frustrated by their inability to handle simple banking tasks outside of business hours (and without involving a banker).

Service

In this regard, national banks are woefully inadequate. Because of the high volume of customers, most interactions are handled with efficiency and very little personal consideration. High corporate turnover rates mean that business owners may not interact with the same banker for very long. Overall, the experience of working with a national banking chain is likely to be very impersonal.

When it comes to smaller local banks, on the other hand, personal relationships are the name of the game. In fact, business owners may work with the same banker for years or decades. This offers the benefit of truly personalized service and a consultative approach that many business owners find reassuring.

The Business Bank of Texas difference

Fortunately for business owners, finding the right bank doesn’t just come down to choosing between small local banks and huge national chains. In fact, there are banks—like Business Bank of Texas—who cater specifically to the needs of business owners.

Instead of having one or two business bankers on staff who manage commercial lending (like national chains or local banks often do), we are entirely dedicated to serving business owners. Just like the best community banks, we’re proud to offer a personal touch and a consultative approach. We take the time to get to know each of our customers, and find unique ways to help them reach their business growth goals.

See how we were able to provide a customized real estate loan for a local business owner’s ambitious project.

We’re also deeply proud of our roots in Central Texas, and we make it a priority to stay knowledgeable about the particular needs of business owners in our region. When other banks will only consider traditional financing methods, we work with our customers to find unique solutions that work for their businesses.

This business has a complicated structure that big banks didn’t seem to understand. See how we were able to help.

For business owners looking for convenient money management, we offer a variety of online banking services so our clients can manage their accounts remotely. However, even in this regard, we value our clients’ unique needs and apply our personal approach to managing online banking services. Instead of a one-size-fits-all platform, we are happy to work with our clients to find customized solutions that help them streamline their work.

See how we were able to find a bill pay configuration that met the specific needs of one of our clients— without the exorbitant fees or awkward workarounds they would have gotten from a national chain.

Best of all: business owners can access the convenience and personal touch we offer without a hefty price tag. While national chains charge fees for standard banking services, our services come with low to no fees. In fact, most customers of Business Bank of Texas pay no banking fees at all, saving them thousands of dollars a year.

Want to see how much your business could save? Sign up for a complementary fee analysis here.

We’d love to talk to you about how we can create a better banking experience for your growing business. Contact us today to learn more about working with Business Bank of Texas, and see the difference in our knowledgeable, personable approach to business banking.

Ed Lette

Business Bank of Texas

Ed Lette is a Founder of Business Bank of Texas. Serving as a licensed CPA since 1983, Ed’s extensive experience in the banking industry has led him to become the founding president of four national bank charters including Business Bank of Texas, N.A., and the chief financial officer of five national banks during his 45 year career. Ed serves as director of the Texas Bankers Association District 4, chairman of the Executive Advisory Council to the School of Business at Texas Lutheran University, and is a life member of the Texas Association of Business.
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