How to use debt without getting your head cut off

September 18, 2011

As a business owner, what is your position on the proper use of debt?

Here’s a quote from the legendary investor Warren Buffet quoted in a great book Seeking Wisdom, by Peter Bevelin:

“Whenever a really bright person who has a lot of money goes broke, it’s

because of leverage…It’s almost impossible to go broke without borrowed

money being in the equation.”

Most things in life and in business are not black and white. Most questions have more than one right answer. And whether you should use debt in your business is no different. It depends a great deal on how you use debt and how you assess risk when using debt/leverage.

Understand the downside

The biggest downside of using debt is you could get your head cut off!

Borrowing money always includes a promise on your part to repay the money. And you give the lender the right to take specific actions if you don’t (or can’t) hold up your end of the bargain. You basically hand the lender a big meat clever and give him the right to start chopping off limbs if you don’t do what you promised.

In return for that, you get the opportunity to grow your business faster than you otherwise would grow it. If you don’t have the cash to implement your plans then borrowing money can make it possible to implement them anyway.

Borrowing means you want to spend some money on something but you don’t have the cash to do it. That means you have to go ask a lender to loan you the money to make the purchase or investment. Many of us were taught that using leverage can be smart because you borrow money and invest it at a higher return than the interest on the debt and you get to make the difference as the owner.

But the problem is debt works great when it works - and it fails miserably when it fails.

Here’s another quote from Warren Buffet in Seeking Wisdom, by Peter Bevelin:

“If we can’t tolerate a possible consequence, remote though it may be, we

steer clear of planting its seeds.”

This is the secret

Here’s the big question you should ask yourself before you borrow money. “What are the consequences if I’m wrong?”

Say you want to buy a new piece of equipment that will help you bring in some larger customers. You want to borrow the money to do it because you don’t have enough cash to just write a check. And you don’t want to wait because you want to jump on the opportunity while it’s hot. You have to borrow $250,000 and pay it back over 5 years.

You need to think through and quantify what happens if you don’t get the new customers. If the investment turns out to be a bad decision, can you still make the payments? What implications does it have on your financial position? What impact does it have on you personally if you have a guarantee on the debt?

Remember, just because you CAN borrow money doesn’t mean you SHOULD.

The standard should be you don’t borrow the money if you can’t survive your idea or investment failing to achieve its objectives.

That’s being smart. That’s being prudent. That’s how you make sure you always keep your head attached to your body.

Philip Campbell is an accounting and financial consultant and author of the book Never Run Out of Cash: The 10 Cash Flow Rules You Can’t Afford to Ignore.

Topics: Featured, Business Best Practices, Management, Articles, Accounting & Finance

Philip Campbell

Consultant, Author

Philip Campbell is a CPA, consultant, and author of the book A Quick Start Guide to Financial Forecasting: Discover the Secret to Driving Growth, Profitability, and Cash Flow Higher. This new book provides a straightforward, easy-to-understand guide to one of the most powerful financial tools in business: a reliable financial forecast. He is also the author of the book Never Run Out of Cash: The 10 Cash Flow Rules You Can’t Afford to Ignore. The book is a step-by-step guide for business owners and managers who want to better understand and manage their cash flow. Since 1990, Philip has served as a financial officer in a number of growing companies with revenues ranging from $5,000,000 million to over $1,000,000,000. He has been involved in the acquisition or sale of 33 companies (and counting) as well as an IPO on the New York Stock Exchange. Philip loves helping entrepreneurs and business owners think strategically about the financial side of their business. His consulting work is focused on providing the financial insights that leaders need to increase profits, improve cash flow, and enjoy the fruits of financial success in business. What really sets Philip apart from the average financial person you meet is his passion and excitement about helping entrepreneurs and CEOs take control of their cash flow. In fact, early on in his career, he focused and “preached” so much about the importance of cash flow that people now call him CASH. Philip is the founder of Financial Rhythm, a website devoted to people who are serious about creating financial health, wealth, and freedom in their business. If you're an entrepreneur or business owner, Financial Rhythm is a place to get simple, actionable strategies for creating a financial future that is bigger and brighter than your past. Philip lives in Austin, Texas. You can email Philip at
Read more articles from Philip Campbell

Guide to Business Borrowing

Learn what banks are looking for when they prepare to make loans. Our guide covers what business owners need to know when they prepare to borrow.


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