An encouraging trend continues to build steam in the American workplace. A growing number of businesses are adopting new social responsibility efforts aimed at helping the communities where they reside. As a result, volunteerism in the workplace has become increasingly popular.

Companies often schedule their community-based efforts around the winter holidays. But that doesn’t have to be the case for all organizations. Here are a few reasons to consider setting up a volunteer event during the dog days of summer.
Volunteer shortages during the summer months
In the summertime, many charities are in need of volunteers due to vacation schedules and other seasonal staffing shortages that occur when schools are out of session. Assisting nonprofit organizations in combating staffing shortages is often greatly appreciated. It is also a nice way to reward the people who dedicate their careers to helping the less fortunate.

Morale booster for summer blues

In many offices, workers tend to feel less motivated when the temperatures rise. In addition to helping the community, volunteer efforts during this time period can energize staff and boost morale. They can also assist with team building efforts.

For companies interested in expanding their social responsibility programs into the summer months, here are a few things to consider:

Widely publicize events internally

Communicate and promote staff volunteer opportunities throughout the entire company. Although sending emails or posting relevant information on the intranet is a good start, organizations should consider going even further. For instance, they could invite local organizations onsite to inform employees about opportunities available to them. They could also schedule a tour of the nonprofit organization prior to the actual volunteer event date. One key to promoting a successful social awareness program is to regularly inform employees about opportunities and build a large group of potential volunteers. This helps ensure that a large number of people take part.

Recognize and reward employees

When workers contribute time and energy, recognition of those efforts is often appreciated. Publicly thanking employees for taking part also helps promote the program and can expand participation. Whether it is a hand-written note or treating employees to lunch, saying thank you further demonstrates a company’s support and appreciation of community involvement.

While many organizations place social responsibility programs on hold during the summer months, they might want to reconsider. There are several benefits of volunteering year-round, both in the community and in the workplace.