Successful companies evolve over time. It may be necessary to restructure your business to make it more profitable. Typical problems businesses face include acquiring additional capital, shrinking profit margins, unhappy customers, inefficiencies or adopting in an evolving industry. In an effort to address these issues, you may need to add or remove owners, modify ownership interests, change your legal structure, expand operations into other states, sell assets, refinance loans, change operations, add new verticals, remove unprofitable ventures, reorganize business functions, renegotiate contracts or some combination of all of these actions.
A trademark is a word, name, logo, symbol or design that identifies and distinguishes a product from goods or services developed by other companies. Technically, a “trademark” is used to identify goods and a “service mark” is used to identify services, although the term “trademark” is often used as a generic term to refer to both types of marks.
A trademark registration grants you exclusive ownership rights to use your trademark in connection with the goods or products you sell. It also enables you to prevent other businesses or entities from using your trademark.
Topics: best business practices
A business must do two things well to survive and prosper over time:
Learn how others do it. Download our guide to growth.