Why Business Owners Need to Participate on LinkedIn

by Kelly Jackson

Jaxzen Marketing Strategies

Kelly is the CEO of Jaxzen Marketing Strategies. Career Marketing Communications professional and innovative small business owner. At Jaxzen Marketing our strategy is to work with teams to align marketing activities with sales goals, and then to measure their effectiveness in terms of leads converted. By developing integrated marketing communications plans around this objective, we’re able to ensure that everyone is working towards the same goal.

The LinkedIn online professional network reached the milestone of 300 million members world wide earlier this year. These members include executives from every Fortune 500 company and 100 million members from the United States. LinkedIn helps business owners build a network of connections that touch every aspect of doing business. If you’re not active on LinkedIn here’s why you need to participate.

Topics: Featured, Sales & Marketing, Content Type

5 Reasons You Should Use Facebook Events for Your Business

by Jennifer Smith

Austin Tenant Advisors

Jen Smith is the go-to source for smart, savvy Facebook marketing and advertising. Equal parts tech researcher and social media maven, Jen brings over 15 years of online marketing experience to the table, helping her clients connect powerfully with their consumers – and injecting serious know-how into their brand's social presence on Facebook. Jen gives businesses the tools to use Facebook to grow their bottom line and whip their customers into an excited frenzy, while making the Facebook marketing process "like"-able for everyone She is also the owner, along with her husband Nathan, of Austin Tenant Advisors, an Austin commercial real estate firm that specializes in tenant representation. In addition to being an active commercial real estate advisor, Jennifer also brings more than 15 years of marketing and sales experience in the high tech industry to the Austin, TX. 

After living in Austin for 15 years, she is also a self-proclaimed Austinite and loves everything about Austin from shopping to eating at trendy restaurants to catching a live music show.

Are you wondering how to get people to an event you’re hosting? Are you overwhelmed with the invite list and how to manage it? This post will cover the 5 reasons you should use Facebook Events for your business AND exactly how to set one up. Facebook Events are a great way to build awareness about your business plus, it’s also an awesome way to create engagement with your fans. Here are a 5 specific reasons why you should use Facebook Events:

Topics: Featured, Sales & Marketing

The Cost of Unqualified Sales Prospects

by Joe Zente

Z3 Performance Development, Inc.

Joe Zente is the President/CEO of Z3 Performance Development, Inc., an international Sales Development firm based in Austin, Texas. Since its founding 14 years ago, Z/Three has blossomed into an integrated management consulting organization that has helped hundreds of highly successful entrepreneurs and corporate CEOs and thousands of sales professionals exceed their personal and business goals. Z/Three is also the home of The Alternative Board® in Texas and TAB-Austin, the most successful TAB chapter in the world. In addition to helping companies and individuals improve their Sales, Z/Three today assists business owners in the key aspects of leading a prosperous, growing business and specializes in eliminating entitlement mentality and developing a Culture of Accountability. Z/Three’s client portfolio reads like a Who’s-Who of many of the nation’s most prolific private business CEOs. Joe founded Z/Three with a singular vision -- to help private business owners exceed their Sales, Business and Life goals. Joe is the developer of the UnCommon Sense© Formula for Success, a process that has been used by legions of CEOs, managers and salespeople to dramatically improve their top and bottom lines. His approach is practical and no-nonsense. Joe’s Formula is outlined in his forthcoming book, UnCommon Sense© -- The Entrepreneur’s Guide to Building a World Class Sales Organization.

 How much money does your company waste with unqualified sales prospects?

Early in my career, I was recruited to lead a company that had flat sales despite a relatively large and experienced sales team. 

Topics: Featured, Sales & Marketing, Content Type

Should My Business Consider Inbound Marketing?

by Kelly Jackson

Jaxzen Marketing Strategies

Kelly is the CEO of Jaxzen Marketing Strategies. Career Marketing Communications professional and innovative small business owner. At Jaxzen Marketing our strategy is to work with teams to align marketing activities with sales goals, and then to measure their effectiveness in terms of leads converted. By developing integrated marketing communications plans around this objective, we’re able to ensure that everyone is working towards the same goal.

Have you heard the term "inbound marketing", but you're not really sure what that means? Inbound Marketing is a strategy that connects potential customers with your business through your website. 

Topics: Sales & Marketing, Content Type

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5 Things to Consider Before Assigning an Admin to Your Facebook Business Page

by Jennifer Smith

Austin Tenant Advisors

Jen Smith is the go-to source for smart, savvy Facebook marketing and advertising. Equal parts tech researcher and social media maven, Jen brings over 15 years of online marketing experience to the table, helping her clients connect powerfully with their consumers – and injecting serious know-how into their brand's social presence on Facebook. Jen gives businesses the tools to use Facebook to grow their bottom line and whip their customers into an excited frenzy, while making the Facebook marketing process "like"-able for everyone She is also the owner, along with her husband Nathan, of Austin Tenant Advisors, an Austin commercial real estate firm that specializes in tenant representation. In addition to being an active commercial real estate advisor, Jennifer also brings more than 15 years of marketing and sales experience in the high tech industry to the Austin, TX. 

After living in Austin for 15 years, she is also a self-proclaimed Austinite and loves everything about Austin from shopping to eating at trendy restaurants to catching a live music show.

Are you slammed managing your daily business tasks? Does social media management seem impossible because there’s just too much to do?

Have you heard that Facebook is THE social media platform to be on but you just can’t find the time to come up with the content you need for posts and then post them to your page?

Topics: Sales & Marketing, Content Type

7 Habits of Ineffective Salespeople

by Joe Zente

Z3 Performance Development, Inc.

Joe Zente is the President/CEO of Z3 Performance Development, Inc., an international Sales Development firm based in Austin, Texas. Since its founding 14 years ago, Z/Three has blossomed into an integrated management consulting organization that has helped hundreds of highly successful entrepreneurs and corporate CEOs and thousands of sales professionals exceed their personal and business goals. Z/Three is also the home of The Alternative Board® in Texas and TAB-Austin, the most successful TAB chapter in the world. In addition to helping companies and individuals improve their Sales, Z/Three today assists business owners in the key aspects of leading a prosperous, growing business and specializes in eliminating entitlement mentality and developing a Culture of Accountability. Z/Three’s client portfolio reads like a Who’s-Who of many of the nation’s most prolific private business CEOs. Joe founded Z/Three with a singular vision -- to help private business owners exceed their Sales, Business and Life goals. Joe is the developer of the UnCommon Sense© Formula for Success, a process that has been used by legions of CEOs, managers and salespeople to dramatically improve their top and bottom lines. His approach is practical and no-nonsense. Joe’s Formula is outlined in his forthcoming book, UnCommon Sense© -- The Entrepreneur’s Guide to Building a World Class Sales Organization.

The majority of Salespeople simply are not good. Most private business owners and sales managers would agree. A large percentage of salespeople do not achieve desired results, and most consistently fall short of their goals.

Topics: Featured, Sales & Marketing, Content Type

How to Set a Budget for Your Facebook Campaign

by Jennifer Smith

Austin Tenant Advisors

Jen Smith is the go-to source for smart, savvy Facebook marketing and advertising. Equal parts tech researcher and social media maven, Jen brings over 15 years of online marketing experience to the table, helping her clients connect powerfully with their consumers – and injecting serious know-how into their brand's social presence on Facebook. Jen gives businesses the tools to use Facebook to grow their bottom line and whip their customers into an excited frenzy, while making the Facebook marketing process "like"-able for everyone She is also the owner, along with her husband Nathan, of Austin Tenant Advisors, an Austin commercial real estate firm that specializes in tenant representation. In addition to being an active commercial real estate advisor, Jennifer also brings more than 15 years of marketing and sales experience in the high tech industry to the Austin, TX. 

After living in Austin for 15 years, she is also a self-proclaimed Austinite and loves everything about Austin from shopping to eating at trendy restaurants to catching a live music show.

When it comes to social media, Facebook stands out from the crowd. Facebook has almostdouble the number of active users than the other social platforms. There are more than 1.1 billion people around the world choosing to use this social media platform for staying connected with friends, family and to keep up with businesses.

Topics: Featured, Sales & Marketing, Content Type

Rules Differentiate Networking, Prospecting and Mentoring

by Jan Triplett

Business Success Center

Jan Triplett, Ph.D. is the CEO of the Business Success Center (BSC), a City of Austin certified green business, that provides sales and financial growth strategies, planning, and implementation. She is also a professor in Business and Professional Skills for the online MBA program at Mary Baldwin University. Triplett is a national and international speaker, author of A Networker’s Guide to Success and co-author of Thinking Big, Staying Small and Easy to be Green. She published The Networker ” magazine for over ten years and moderated KUT radio’s nationally syndicated program, “The Next 200 Years”. She was co-creator of the award-winning “City Management Academy” and the “Owners MBA” and co-founded the Entrepreneurs’ Association Hatchery incubator and accelerator. She is a small business activist. She served as a White House Conference on Small Business and Congressional Summit delegate, served on the Mayor’s Task Force on International Infrastructure, initiated the Northcross IBIZ District and recommended portions of Austin’s Big Box Ordinance. She was a founder of the Women’s Chamber of Commerce of Texas and the Greater Austin International Coalition. The SBA honored her as Texas’ Small Business Advocate. She has also earned her CBTAC and Director credentials. Her company received a Small Business Administration (SBA) five-star national award and the Austin Business Journal named it a top 20 management consulting firm.

Part 2 - The Networker's Guide to Success Series

The most important difference between Networking, Prospecting and Mentoring are the rules each one uses to accomplish a specific business goal. Knowing those will improve success and save time, money, and discouragement.

Topics: Sales & Marketing, Content Type

Go Out of Your Comfort Zone to Optimize Growth

by Joe Zente

Z3 Performance Development, Inc.

Joe Zente is the President/CEO of Z3 Performance Development, Inc., an international Sales Development firm based in Austin, Texas. Since its founding 14 years ago, Z/Three has blossomed into an integrated management consulting organization that has helped hundreds of highly successful entrepreneurs and corporate CEOs and thousands of sales professionals exceed their personal and business goals. Z/Three is also the home of The Alternative Board® in Texas and TAB-Austin, the most successful TAB chapter in the world. In addition to helping companies and individuals improve their Sales, Z/Three today assists business owners in the key aspects of leading a prosperous, growing business and specializes in eliminating entitlement mentality and developing a Culture of Accountability. Z/Three’s client portfolio reads like a Who’s-Who of many of the nation’s most prolific private business CEOs. Joe founded Z/Three with a singular vision -- to help private business owners exceed their Sales, Business and Life goals. Joe is the developer of the UnCommon Sense© Formula for Success, a process that has been used by legions of CEOs, managers and salespeople to dramatically improve their top and bottom lines. His approach is practical and no-nonsense. Joe’s Formula is outlined in his forthcoming book, UnCommon Sense© -- The Entrepreneur’s Guide to Building a World Class Sales Organization.

ONE THING that Must Change to Optimize Growth and Profit in the New Year

Every week, business owners ask me how to get better performance from their employees.

Topics: Sales & Marketing, Content Type

Networking & Friendship - Part 1 in The Networker's Guide to Success Series

by Jan Triplett

Business Success Center

Jan Triplett, Ph.D. is the CEO of the Business Success Center (BSC), a City of Austin certified green business, that provides sales and financial growth strategies, planning, and implementation. She is also a professor in Business and Professional Skills for the online MBA program at Mary Baldwin University. Triplett is a national and international speaker, author of A Networker’s Guide to Success and co-author of Thinking Big, Staying Small and Easy to be Green. She published The Networker ” magazine for over ten years and moderated KUT radio’s nationally syndicated program, “The Next 200 Years”. She was co-creator of the award-winning “City Management Academy” and the “Owners MBA” and co-founded the Entrepreneurs’ Association Hatchery incubator and accelerator. She is a small business activist. She served as a White House Conference on Small Business and Congressional Summit delegate, served on the Mayor’s Task Force on International Infrastructure, initiated the Northcross IBIZ District and recommended portions of Austin’s Big Box Ordinance. She was a founder of the Women’s Chamber of Commerce of Texas and the Greater Austin International Coalition. The SBA honored her as Texas’ Small Business Advocate. She has also earned her CBTAC and Director credentials. Her company received a Small Business Administration (SBA) five-star national award and the Austin Business Journal named it a top 20 management consulting firm.

You can increase your sales through the power of networking. But, that’s nothing compared to the balance and other benefits that come from the friends you make when you use it properly. It gives you power that you don’t have as an individual. It reduces the feeling of personal alienation or aloneness that can happen when you run a small business. It impacts all areas of the business not just sales. It can make your day-to-day business goals more attainable.

Topics: Sales & Marketing, Content Type

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